Since 2001, we have been helping companies worldwide improve their financial, technology and operational performance. Founded by Susan Black and Mims Wright, the firm’s partners and associates are all seasoned industry veterans, with decades of combined experience, capability building, and travel brand-specific successes with leading travel companies.
Our clients include major brands in distribution, technology, tour operation, airlines, hotels, solution providers, travel e-commerce, intermediaries, insurance and OTA’s.
Mims Wright is Co-Founder & Managing Partner. His clients include leading online travel brands, traditional travel distributors, airlines, tour operators, suppliers, publishers, and travel industry start-ups. He has provided interim management in crucial situations, helped optimize companies for funding and paved the way for travel industry new entrants, both domestically and worldwide.
Best known for his insightful analysis and tireless execution, his success stories have ranged from maximizing revenue, creating new business models, identifying new alliances & ventures, travel technology and preparation of companies for funding. His success has been global, with projects and companies in the U.S., South Africa, Canada, Central America, Europe, Asia, and the Middle East.
Susan Black is an accomplished eCommerce strategist with a distinguished career successfully launching businesses and reinvigorating established brands within the travel industry. Susan is recognized as an expert at driving online leisure travel sales, growing market share and maximizing return on investment. She is a strategic planner with a proven track record of leading large digital and traditional marketing teams, and leveraging the latest technologies and best practices for travel companies
Susan is a Founding partner of Black & Wright (www.blackandwright.com) , a leading global travel industry strategic advisory firm.
Black & Wright’s 50+ clients include major brands in distribution, tour operation, airlines, hotels, solution providers, travel ecommerce, intermediaries, insurance and OTA’s. Since 2001, Susan has helped her clients improve their financial, technology and operational performance. She specializes in improving revenues, conversions, competitive positioning, entry into the travel vertical, as well as providing financial advisory services including M&A and funding.
In addition to founding Black & Wright, Susan has recently held “C”-suite and EVP positions at American Express Vacations/Travel Impressions (an American Express subsidiary), CheapCaribbean.com, and Liberty Travel/GOGO Worldwide Vacations (now Flight Centre). She also serves as Chairperson and moderator at EyeforTravel conferences across the US and internationally since 2007. Susan has an extensive travel industry network, including 2,500+ LinkedIn contacts and 11,000+ travel industry Twitter followers.
Recent Keynote addresses include: Caribbean Tourism Organization Marketing Conference; Aruba Tourism Authority Marketing Retreat; The Affluent Traveler Symposium; British Virgin Islands (BVI) Marketing Retreat; St. Croix Bridal/Educational Symposium (USVI)
The client is a leading provider of hotels, condominium resorts, villas and cottages, designed to multiple lifestyles and budgets. They wanted to evaluate their website for effectiveness against the company’s expanded goals and create an improved user experience, and overall, bring the brand into line with current online travel consumer trends. They also wanted to shift more sales to the online channel.
Two years ago a travel industry holding company was seeking to establish a startup leisure travel brand offering high end vacations and featuring high touch customer service and best practices technology. At that time there were only a few key founders with an investment and ideas for success.