Associates

A veteran of consumer online travel, Aleece specializes in consumer focused, Internet-based business and marketing strategies, online product management, website information architecture and messaging. She owns her on consulting group, Practical Innovation and Marketing that Matters (http://www.practical-innovation.com). She was previously VP Marketing at Adventure Central, where she drove a strategic shift from supplier-focused software company to a consumer-focused online travel distribution company. There she was able to doubled conversion by improving web site usability and creating geo-targeted inventory acquisition and promotion campaigns.
From 1999-2005 she was at Cendant as Sr. Director for Customer Experience and prior to that Director, Business and Product Management, Senior Manager, Internet Products. Her role there was to define the overall site and customer experience strategy and roadmap for CheapTickets, resulting in continuous monthly sales conversion improvements, 43% YOY growth in purchases and over $4 million per day in gross revenue. At Cendant, Aleece led teams of product managers, information architects, creative designers and content specialists, as well as usability and market research experts to bring new products and enhancements to market.