Since 2001 our focus has been on financial, technology and operational performance of travel industry organizations worldwide. We measure our success by your financial standards. To accomplish this, we assemble proven industry talent to quickly identify the issues, identify resources and solutions and often help execute.

These individual services are all designed to achieve one result: improve financial performance.

Transition to New Consumer Model- B2B companies focused on going direct to consumers face challenges in making a successful transition. We accelerate that process and avoid common pitfalls by guiding the B2B company through decisions about target customers, right product and pricing, marketing, website traffic and performance, technology, and customer service.

We help you identify the right partner at the right time. We are intimately familiar with travel, from the leaders to the innovators to the mainstay mid-size companies. And we have access to the business leaders who make the industry run. If your company is looking for a strategic fit, we can identify the potential partners, validate the business benefits, develop the numbers and facilitate the deal.

If the deal involves an equity component, we work closely with Bentley Associates, investment bankers, who have envious record of success in travel industry transactions.

We identify strategic opportunities, validate concepts and hypotheses, uncover market intelligence to guide planning and decisions for new products, new market entry, business model change or just about any critical unknowns facing the travel organization.

Black & Wright in conjunction with ISM-Boston works to formulate a clear and well defined positioning and brand platform that creates a competitive advantage, defines differentiation and articulates a brand promise that drives product, marketing and technology. Our business team combines with the Award Winning ISM-Boston group to give companies a tightly woven, unique industry positioning from which to succeed.

Black & Wright Email Marketing services include initial or later stage complex strategy, evaluating and optimizing existing programs and developing new program to integrate new trends in social networking and merchandising. We know and implement most sophisticated, latest effective programs.

Companies just coming into the travel industry face challenges navigating, sizing the market, gaining traction and avoiding unnecessary expenditure of time and resources. Black & Wright knows the industry and help size the market, develop the right strategy and identify the decision makers. Whether it’s technology, advertising, publishing, data service or supply…we know how the market will respond and can help focus and accelerate your travel marketing plan.

We evaluate the company’s business model, financial results, web performance to determine where you’re either leaving money on the table or missing revenue because of challenges somewhere between your customer and the results. Using our “Deep Dive” approach, we facilitate a focused Discovery Work Session where we will work together to define, organize and prioritize the issues. A day of concentrated information exchange and brainstorming will give you a roadmap for meeting challenges, including a high level strategy and resources required to further develop it.

We provide short term or interim product management for online travel companies seeking to overcome technology “roadblocks” and increase revenues. We identify travel market requirements and design features into website releases. We provide close interaction with ecommerce leads, product architects and developers. All of our product managers come from major travel company successes and provide highly sophisticated insights and hands-on solutions.