Who We Are

Susan Black

Susan BlackSusan Black is a founding partner of Black & Wright and also serves as Senior Advisor at Bentley Associates Travel & Leisure Group, Strategic Advisory Practice. She serves on several corporate advisory boards, and was elected to ATME’s 2010 Executive Committee (Association of Travel Marketing Executives) and TIA’s 2010 eCommerce Committee (Travel Industry Association of America).  In 2009, Susan chaired and moderated 3 conferences on behalf of Eye for Travel:  in March, Social Media Strategies for Travel USA; in June: Online Marketing Strategies in Travel Conference;  and in September: Travel Distribution Summit North America.  In 2010, she once again chaired and Moderated Social Media Strategies for Travel conference, and is slated to Chair the June Travel Online Marketing Conference in Miami, and October’s 2010 North American Travel Distribution Summit.

An experienced travel marketer, Susan recently served as Chief Marketing Officer of CheapCaribbean.com, a top ranked website dedicated to Caribbean and Mexico vacations. Her previous posts include Executive Vice President, Marketing for $2 billion Liberty Travel/GOGO Worldwide Vacations; Founder, TravelCom Conference & Expo; Chairman of eTravelWorld; GM and Publisher of Thomas Publishing’s Travel Group; and Associate Publisher of Corporate Travel Magazine.Capabilities:

Transitioning traditional B-to-B operators to direct to consumer channels

Specialties

  • Identifying and Implementing Strategic Partnerships
  • Travel Industry M&A Advisor
  • Strategic Evaluations
  • Social Media Strategic Plan and Measurement
  • Marketing Plan Creation
  • Business Start-up Strategy
  • Interim Senior Management
  • Business Development
  • Co-op Marketing Planning and Negotiation
  • Product Development/Implementation
  • Competitive Situation Assessment
  • Sales and Marketing Training
  • Moderator and Speaker

Mims Wright

Mims Wright

Also a Senior Advisor at affiliate NYC-based Bentley Associates Investment Bank, Mims works closely with leading online travel brands, traditional travel distributors, suppliers and publishers, and travel industry start-ups.

At Bentley Associates, Wright works closely with former Libra team on travel industry mergers & acquisitions and strategic advisory services. With Co-Founder, Susan Black, Wright leads a Black & Wright practice that since 2001 has helped improve performance for travel companies world-wide. These success stories have ranged from maximizing revenue to new business models, identifying new alliances & ventures, travel technology and preparation for transactions. Clients have included companies in the U.S., Canada, Europe, Asia, South Africa and the Middle East.

Black & Wright work with a team of successful former executives and technology experts to handle just about any challenge anywhere.

Previously, Wright was Principal at Chimney Rock Capital Partners, EVP Ecommerce at TravelCLICK, and Co-Founder, CEO of Bidtripper.com.

Specialties

  • Identifying and Implementing Strategic Partnerships
  • Ecommerce and Technology Planning and Execution
  • Travel Industry M&A Advisor
  • Insider Industry Intelligence and Data
  • Strategic Evaluations
  • Business Start-up Strategy
  • Interim Senior Management
  • Business Development
  • Competitive Situation Assessment