Archive for the ‘Blog’ Category

Susan Joins Travel Impressions; Black and Wright Expands

November 13th, 2010 | by Mims Wright | No Comments »

Yes, it’s true! Susan Black, my co-founder and partner has joined our largest client, Travel Impressions, as executive vice president, Global eCommerce.  She will be responsible for advancing the company’s global online expansion and directing new online opportunities. And yes, it’s ALSO true...

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Kimberly Gilbert Writing the Research Ship

November 13th, 2010 | by Mims Wright | No Comments »

Kimberly Gilbert is now officially on board with Black and Wright!  She manages our Confidential Industry Survey series that provides clarity, insight and answers to the vagaries of travel industry decision-making.  We first met her when Susan, Henry Harteveldt and I joined the Advisory Board at T...

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Use Social Media to Grow Your E-mail List and Increase Sales…Here’s How

April 5th, 2010 | by Susan Black | Comments Off

Want another good reason to participate in social media? How about growing your e-mail list by thousands of new, relevant and enthusiastic opt-ins. Integrating social media and e-mail is all the rage, as 46% of marketers plan to do so this year, up from 13% last year, according to a recent study by ...

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19 Hotel/Airline Brands Share Tweets that Work! How to Get the Most Twitter Buzz for Your Buck…

March 30th, 2010 | by Susan Black | Comments Off

Want another good reason to participate in social media? How about growing your e-mail list by thousands of new, relevant and enthusiastic opt-ins. Integrating social media and e-mail is all the rage, as 46% of marketers plan to do so this year, up from 13% last year, according to a recent study by ...

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