Black & Wright was founded in 2001 by business veteran Mims Wright and travel professional Susan Black. We started this company in the wake 9/11 in response to a travel and tourism industry seeking fast, effective solutions and actionable ideas. We’ve been here ever since, providing practical ideas, serving as interim managers and finding great opportunities for our clients.
Team
Mims Wright - Managing Partner, Co-founder
Mims Wright - Managing Partner, Co-founder
Mims Wright is Co-Founder & Managing Partner. His clients include leading online travel brands, traditional travel distributors, airlines, tour operators, suppliers, publishers, and travel industry start-ups. He has provided interim management in crucial situations, helped optimize companies for funding and paved the way for travel industry new entrants, both domestically and worldwide.
Best known for his insightful analysis and tireless execution, his success stories have ranged from maximizing revenue, creating new business models, identifying new alliances & ventures, travel technology and preparation of companies for funding. His success has been global, with projects and companies in the U.S., South Africa, Canada, Central America, Europe, Asia, and the Middle East.
Susan Black - Co-Founder, Senior Advisor
Susan Black - Co-Founder, Senior Advisor
Susan Black, Senior Advisor, has joined CIE Tours International, a wholly owned subsidiary of Ireland’s CIE Group, as chief commercial officer (CCO), responsible for setting and advancing the company’s commercial and digital direction and providing leadership for CIE Tour International’s development and launch of new products and services to benefit the travel agency community.
As co-founder of Black & Wright, Black has advised more than 60 leading online travel brands, traditional travel distributors, consortia and tour operators, suppliers and publishers, and travel industry start-ups. She also has been a sought-after speaker and moderator at travel industry marketing and eCommerce conferences.
Black’s previous leadership positions included serving as chief marketing officer of Travel Impressions/American Express Vacations; chief marketing officer of CheapCaribbean.com; executive vice president, marketing for Liberty Travel/GOGO Worldwide Vacations; founder, TravelCom Conference & Expo; and general manager and publisher of The Official Tour Directory.
Recent Keynote addresses include: Caribbean Tourism Organization Marketing Conference; Aruba Tourism Authority Marketing Retreat; The Affluent Traveler Symposium; British Virgin Islands (BVI) Marketing Retreat; St. Croix Bridal/Educational Symposium (USVI)